concept of business environment:-

Concept of Business Environment

Meaning and Introduction of business environment

    Introduction 

We know that every business is the combination of some internal as well as some external forces. So, it is very necessary for every manager to make such type of policy, program, rules, regulation to manage both internal and external forces. So that the manager is able to make best possible decision  as per the situation.

Meaning

Business environment refers to the surroundings in which the business exist .

  In other words we can say that business environment is the combination of internal and external forces which are having direct or indirect impact on the business.

Internal forces includes rules,regulations, policies etc

External forces includes customers, government, technology etc.

Definition of Business Environment by various authors

''Business Environment encompasses -climate' or set of conditions,political or institutional in which business operations are conducted.''-Arthur m. Weimer

‘‘Business environment is the aggregate of all conditions, events and influences that surround and affect it.”—Keith Davis“The environment of business consists of all those external things to which it is exposed and by which it may be influenced directly or indirectly”. —Reinecke and Schoell.

“Environment contains the external factors that create opportunities and threats to the business. This includes socio-economic conditions, technology and political conditions.” – William Gluck and Jauch