Posts

Showing posts from 2020

MEANING AND DEFINITION OF ENTREPRENEURSHIP:-

INTRODUCTION👇   Entrepreneurship is a vital activity to bring about changes in the economy and society not only in a country but also of those in the world. Meaning of Entrepreneurship👇 The process in which we anticipate the changing need, want, desire of customer and fulfill it by our product service or idea by an innovative way this process is called entrepreneurship.        T he  term entrepreneurship is derived from a French word 'Entreprendre'  which means 'to undertake' to pursue opportunities or to fulfill needs and wants though innovation and starring businesses. The  word first appeared in the french dictionary in 1723 and Oxford English  dictionary adopted the word 'entreprendre' as entrepreneur' in 1897 and meant. Concept of Entrepreneurship 👇 The more modern entrepreneurship definition is also about transforming the world by solving big  problems. Like bringing  about  social change or creating an innovative prod...

DIMENSION OF BUSINESS ENVIRONMENT

Dimension of business environment means types of business environment. We know that business is the  combination of internal  as well external forces. Internal forces consist of rules, regulation ,policies of a business . And external forces consist of those elements which are outside the control of business these are social,economical, technological, policies of a business.And external forces consist of  those elements which are outside the control of business these are social,economical, technological, political and  legal. So,  all these together are said as dimensions of business environment. 1.Economic Environment   Those changes which effects the working of a business economically is known as economic environment . This includes interest rates change in disposable income of consumers, value of rupee etc. 2. Social environment   Those changes which effects the working of a business socially then it is known as social forces like customs and t...

Importance of Business Environment

  Importance\Significance of Business Environment Every business needs to scan the upcoming changes in their environment as scanning the business environment helps in:- 1. Identify opportunities and getting the first mover advantage - Opportunities are the changes in the environment which effects the business positively.    Business environment helps the business in scanning those upcoming changes for the benefit of there business. In this way the business is also able to grab that positive change before it goes in the hands of the competitor.   So, it is very important for a business manager to keep its eyes open for the changes in the environment. 2. Identify threats and provide early warning signals -  Threats are exactly opposite to the opportunities as these are those changes changes which negatively effects a business.   Business environment also help in scanning the threats of only kind to any business due to changes in the  environment. So, in ...

Features of Business Environment

Features Following are the features of business environment which will help you to understand more about business environment. 1.Totality of External forces  -  It is already clear from the meaning of business environment that it is a combination of internal and external forces. Hence it is sum total of external forces which have direct or indirect impact on business. 2. Specific and General forces - Business Environment includes both general and specific forces.General forces are those forces which effect the whole country, each and every business of that country. For example the govt charges 5% tax on every business in that case this will going to effect every business.          On the other hand specific forces is that forces is that force which will going to effect only specific or particular business.   For example the got. charges 5% tax on cloths so that will going to effect to the cloth industry and businesses which are related to cloths. ...

concept of business environment:-

Concept of Business Environment Meaning and Introduction of business environment     Introduction  We know that every business is the combination of some internal as well as some external forces. So, it is very necessary for every manager to make such type of policy, program, rules, regulation to manage both internal and external forces. So that the manager is able to make best possible decision  as per the situation. Meaning Business environment refers to the surroundings in which the business exist .   In other words we can say that business environment is the combination of internal and external forces which are having direct or indirect impact on the business. Internal forces includes rules,regulations, policies etc External forces includes customers, government, technology etc. Definition of Business Environment by various authors ''Business Environment encompasses -climate' or set of conditions,political or institutional in which business operations are co...

Principles of Management:-

In management there are certain principles which are developed by managers through continuous observation. These principals are called as general guidelines which are used by the managers to solve their problems and to take various decision.Principles of management are general guidelines which provide a solution but it does not provide the solution as one for all. The principles of management are not like the principles of science which are rigid.The principles of management are not rigid they need to be modified as per the requirement.Along with that the principle of management are applied on human beings so they are applied with more creativity and as the situation demands.   Fayol' Principels of Management Henri Fayol (1841-1925)was a french management theorist. His theories deal with organisation of production. Fayol was the first to identify four functions of management -planning, organising, directing,and controlling.He also propounded 14 principles of management which were p...

Function of management:-

Function of management Management is the process of planning, organising,staffing, directing and controlling so, all these steps are the main functions of management.All these functions are performed to achieve the goals of organisation. 1.Planning Planning is first and most important function of management.This function is performed to make the future plans of the business and also to makes goals.     Planning is the function of determining in advance what to do, how to do and who is going to do. 2. Organising Organising is the second important function of management or we can say that organising is the second step in the process of management.      Organising is the function of deciding the framework of the whole organisation.This function will help in deciding that who is superior to whom ,what are the authority and responsibility of them. 3. Staffing Staffing is the function of management which is related with human resource under staffing function the manag...

Nature of Management:-

Nature of Management:- Management is one of the oldest concept, it is as old as civilization. The development of trade and commerce l ed to the development of management principles and practices.      There are mainly three basic nature of management. It is an art It is a profession It is science 1. Management as an art What is an art? Art is the practical application of theoretical knowledge which we acquire from the books, journals, magazines, newspapers etc.        It can also be acquire through study, observation and experience. Features of an art 1.  Existence of theoretical knowledge Art is the application of already existing theoretical knowledge which is acquired through books, journals, newspapers and magazines. 2.  Personalised application The knowledge which is required through books, journals, newspapers, magazines etc. have personalised application which means that every individual uses that theoretical knowledge in their own way...

Objectives of Management:-

Objectives of management:- Every business organisation has some kind of objectives and management  help in achieving those objectives effectively and efficiently. Some common kinds of objectives are:- 1. Organisational objectives  - All business organisation has some basic objectives which they want to achieve.It includes economic objectives of a business.Like. Survival :     First and the most most important objective of organisation is to get survive in the market. Survival  means to earn enough revenues to cover costs  " Survival= No profit no loss "     Profit - After earning enough to cover cost the next important objective of business is to start earning. Extra earning extra is important for the success of business    Growth - After earning huge profits the next important objective of a business is to grow and expand. 2.  Social Objectives:-   As a business needs to perform some social responsibilities for the well b...

Characteristics of Management:-

Characteristics /Nature /Features of Management:- Characteristics of management means the nature,feature or qualities of management. Management is a goal oriented process:               Every type of business organisation has some goals which they want to achieve. Management is a one which combines the efforts of different workers to achieve those goals.So, we can say that management is goal-oriented process as it helps in fulfilling the goals.      2. Management is all pervasive:              All pervasive means universally applicable.It is right to say that management is all pervasive which means management is applicable to each and every organisation whether it is public or private,profit earning or non profit organisation.      3. It is multidimensional:        It means management includes various dimensions Management of work management of people management of ope...

Introduction of management:-

Introduction of management:- Management is a inseprable  part of a business organisation as it is required in all kinds of organisation whether they are manufacturing or trading. Management is essential for all organisation big or small , profit or non profit , services or manufacturing.  so. management is essential as well as inseprable because it help each and every individuals to contribute their best for the success of business. concept Management is a goal oriented process which aims at achieving the goals of business by getting the things done in effectively and efficiently manner Effectively In management effectively means to finish or complete the work/task in a given period/time.          Example   :-  If the manager of a business gives work to the manufacture 1000 units of product with in 10 days.And the manufacturing person is finished their work with in these days then  they are said to be effectively.       ...

Sales Management:-

INTRODUCTION OF SALES MANAGEMENT:- It means management of all the marketing activities including advertising,sales promotion marketing research, physical distribution, pricing, and product sale. Objective of sales management:- 1.  Achieving sales volume-  Sales volume should be achieved by more sales. 2.  Contribution to profit-  To sale the product at optimum price. 3.  Continuous growth Personal selling Personal selling is a selling interaction technique involved  between buyer to seller with direct communication. PERSONAL SELLING PROCESS 1  Locating prospective customers 2  Determining customer needs and wants that are not being satisfied 3  Recommending a way to satisfy 4  Change to capability of the firm and its product for providing satisfaction 5  Closing the sales and taking order 6  Following up and serving the account

Roshni Nadar first woman head of Top I.T.Company

 1. Roshni Nadar Malhotra Asia's richest woman is new chief of Noida based HCL  Tech . HCL is one of the largest software company of india Whose market capitalisation of 20.5 billion and it performs more than 46 countries  She was born in 1982 in New Delhi. She belongs to Nadar family .Her father's name is Shiv Nadar who is M.D . and C.S.O of HCL. Her mothers name is kiran Nadar Who is famous art collector of India She  is married to shikhar Malhotra in 2009 . Who is Vice Chairman of HCL  Heath care .  She did her primary education from Vasant Valley School New Delhi. She Graduates from Northwestern university in Illionois U.S.A . She studied communication with a famous radio/tv films .  She got M. B. A. from Kelly School of Management and Northwest University.She did her Internship from CNBC and CNN. She also works with SKY News U. K. and CNN. She joins HCl in 2009.She performs her function very well so she becomes the member of Board of Directors of ...

Top Private bank in India

1.HDFC                   582930 cr 2.Kotaka Mahindra  259508 cr 3. ICICI Bank          224946cr 4.Axis Bank             119301cr 5.Bandhan Bank       56344 cr 6.Indulnd Bank          35735cr 7.Yes Bank                26167cr 8.AU Small finance   19046cr 9.IDFC First Bank     14776 cr 10.Federal Bank         10237cr 11.City union Bank    9190 cr 12. RBL Bank           8394 cr 13.Ujjvan Small       6005 cr 14.CSB  Bank          3035 cr 15. Karur Vysya       2613 cr 16.DCB Bank          2468 cr 17.Karnataka Bank 1419 cr 18. South Ind Bk     1366 cr 19.JK Bank          ...

Guru Purnima.

The position of guru is above God in our culture because he teachs us what is the role, function, importance of God in our life. It is an auspicious occasion which honours Guru for providing knowledge tallent, skill, wisdom, to live our life by proper way. We remberbed our teacher and paid respect towards them. It is celebrated on the full moon day that is also known as purnima. It is celebrated in the Hindi month Ashadha. This day is also celebrated many countries of the world. Like in Nepal .It is called teacher's day. It is celebrated by many religious people like Hindu's, Jain, Budhist etc. Who workship Lord Buddha it is belived that Lord Buddha gives his sermon on this day at sarnath.

Disadvantage of advertising:-

5 important disadvantage of advertising  1. High Price to Consumers: Advertising increases costs of product. Customers have to pay high price for the products heavily advertised. Companies do not forgo their profits. Thus, businessmen can earn more at a cost of customers. 2. Wastage of National Resources: Due to excessive use or proliferation of advertising, valuable national resources are wasted. In many cases, companies undertake rigorous advertising efforts without specific needs. 3. Impulsive Buying: It can ease unemployment problems by generating more employment opportunities 4. Commercialization of Inventions: It can ease unemployment problems by generating more employment opportunities

Advantage of advertisement:-

1.  It helps in introducing a new product in market by popularizing a product. 2.  It has the benefit of mass reach;eg.any message given on TV reaches to different corners of country. 3.  It helps in increasing the sale of product by building product goodwill and reputation. 4.  It helps manufacturers to contact public directly. 5.  It tells consumers about the uses,price, and advantages of product. 6.  It creates employment opportunities because a no. of people get hired to make advertisement  plans and also to act in it. 7.  It helps manufacturer to overcome competition.

Difinition OF Planning by Author

According to koontz and oDonnell    "planning is deciding in advance what is to be done .when a manager plans,he project a course of action and basing of decision on purpose, knowledge and considered estimates''. According to louis A.Allen      ''Defines a plan '' is a trap laid to capture the future'' According to w.H.Newman  ''planning is deciding in advance what is to be done'' According  to Omran,   ''planning is the process by which an individual  or organisation decides in advance on some future  course of  action . According to Certo    ''planning is the process of determining how the  organisation can get where it wants to go . According to Urwick    ''planning is a mental predisposition to do  thing in orderly way,to think before acting  and to act in the light of facts rather than  guesses''. planning is deciding best  alternative managerial function in order to  achieve pr...

AMAZON Announces 20000 jobs in INDIA

E-Commerce company Amazon announced 20000 seasonal jobs in its customer service department in india.                    The jobs are available in Hyderabad,Pune,Coimbatore,Nodia,Kolkata,Jaipur,Indore,Bhopal,Lucknow. These employees will have the option of working from home. Education qualification-12th pass. Language knowledge- Hindi,Tamil,Teluguar Kannada. Pay-Rs-20000 per month. Calling on-18002089909 Email- Seasonalhiringindia. 

Golden opportunity for I.Sc students in HCL to become IT Engineer

HCL Technologies is next -generation global technology company that helps enterprises reimagine their businesses for the digital age . Our technology products ,services, and  engineering are built on four decades of innovation ,with a world -renowned management philosophy ,a strong culture of invention and risk -taking and a relentless focus on customer relationship.We offer an integrated portfolio of products, and  IP  throughour  Mode 1-2-3 strategly ,built around digital,IoT, cloud ,automation, cybersecurity ,analytics, infrastructure management and engineering servises,  There is a Training programme to become an IT Engineer and get a degree from BITS Pilani and SASTRA Universiyu. for more information Miss call 8448386396 or www.registrations.hcltechbee.com

Interview for the Post of Administrative officer.

Application are invited from eligible candidates for hiring the services under TEQIP-III project on contractual basis. Post Name                                                  Essential Qualification                         Interview Date Administrative officer(UR-1)          B.Tech with M.Tech having,               07/07/2020                                                                        1 year relevant work experience 

Characteristics of Advertising:-

Advertising is a paid form of mass communication that consist of the special message sent by the specific person  for the specific group of people for specific period of time in specific manner to achieve the specific goal. MOST IMPORTANT FEATURES\ CHARACTERISTICS OF ADVERTISING:- 1. Sub-element of marketing mix 2. Element of promotion mix 3. Toll for marketing promotion 4. Art,science and profession 5. Identified Sponsor 6. Non Personal 7. Paid form 8. Wide applicability 9. Persuasion 10. Provides Information 1. Sub-element of marketing mix : We know that there are four element of marketing mix -product,price, place and promotion. Among all promotion is very important element of marketing mix and advertising is also one of the important element of promotion mix. So we can say that advertising is the sub-element of marketing mix. 2. Element of promotion mix:  There are mainly four element of promotion mix.These are personal selling, sales promotion, publicity and advertising. ...

Characteristics of Advertising:-

A

State Bank of India announces 446 specialist officers recruitment.

State Bank of India one of the leading governmental bank has announced to recruit 446 specialist  officers. Application is available on the official website of SBI at sbi.co.in.Last date 13 july 2020. 1.Product manager -6 2.Manager data analyst-2 3.Manager digital marketing-1 4.SME credit analyst-20 5.Faculty SBIL kolkata-3 6.Vice president stressed assets marketing-1 7.Chief manager-3 8.Deputy manager-3 9.Head-1 10.Central Research Team-1 11. Project development manager-1 12 Relationship manager-48 13. Relationship manager-3

Concept of business communication:-

Today is twenty-first century.It is the age of competition. In this age every organization wants to success and achieve its goal. There are a number of elements that plays an important role for the success of an organization. These elements are policy,program, price,communication and so on. Every element plays an important role but communication is very important because it share information among concern people at right time , right way so every person provides their best to organization.                                                                                                                                                ...

definition of advertising

Today business world is full of competition because many companies present in the every sector of the economy.There are a number of functions every marketing manager performs to sell product or services in the era of competitive age. Advertising is one of central function that is used by all top manager of multinational and large scale company. Advertising is the part of communication that spreads unique feature of product or services in the market to increase selling and earn optimum profit. The term advertising is derived from the Latin word, 'advertere' which means to turn attention towards a specific thing. It is one of the key aspect of of marketing efforts taken by firms who wish to publicize their brand and product. In other words we can say that advertising is a process of communication between the seller and prospective buyer. Advertising is a process communication benefit both the marketer and the consumer. According to American Marketing Association,  ''Adver...

Importance of marketing mix :

We know that marketing mix plays a very important role in our overall marketing approach. There are several benefits of the marketing mix. These are as below : 1. It helps understand the conditions of our product or service in the market.  2. It helps in New product  development  3. It helps increase the product portfolio  4. It is a guide to improve a business  5. It helps in different ion. 

characteristics of marketing mix :

Marketing mix is the term that is used to describe the combination of the four inputs that constitute the core of a company’s marketing system, the product, the price, the place and the promotion. Nature /Feature /characteristics of marketing mix : 1. Combination of variables  2. Dynamic concept  3. All variables equally important  4.  Applies to business as well as non-businesses  5. Fulfilling objectives 6. Co-related  7. Customer oriented concept  8. Proper integration of marketing mix variables requires special abilities  9. It is the crux of marketing process 10. Helps to achieve organisational goals  11. Concentrates on customer. 

Concept of marketing mix :

We know that marketing is the process of identifying, anticipating and satisfying the need, desire, demand and expectation of the customer and consumer by our product and services and increase their living standard.                                                  There are a number of functions of marketing that is used to perform above explain functions. Marketing mix is one of them.                                                                   The marketing mix refers to the set of action, or tactics that a company uses to promote its brand or product in the market.                                    ...

Nature of business

Today business is globalised activity. It presents in the every corner of the world. It increases living standard of billion people of the world. So, the nature of business is very wide. These natures are as below.        1.Economic activity - It is the first nature of business. It is ac economic activity it means money is involved in every function, sub function, activity, sub activity and action of business.                                           2.Continuous activity - Today world becomes globalised. People live life in the form of 24*7 form. So business works in the form of 2*7.                                                 3. Profit oriented - profit is the life blood of  business without profit business may not perform a...

Classification of service the marketing:-

Service span a large number of areas in the present context .Everyday a new service is being  introduced.        though it is very difficult to classify  all the services. The following classification have been accepted. .On the basis of end users:-  1. Consumer Service -These are directly provided to end users like hair,dressing, laundry package holiday,counselling etc. 2.Business to business services -These are provided to business like consultancy, marketing research, advertising etc. On the basis of tangibility:- 1. Tangible services - These are services which are connected to the period to which the products are purchased from the seller like television, laptop, cars, watches etc. 2.  Intangible services -These are the services which do not provide customers with any tangible products. Examples-consultancy services at a spa and massage centers. On the basis of specialization:- 1 Professional services- These are services which can be...

Success of 72 months of BJP

The pandemic has changed the manner in which we interact  with people on the success of NDA government.So we use virtual technology  for showing the success of NDA's government. On may 30 Narendra Modi will complete six years since his team as prime minister began in 2014. The past 72 months shows evidence for prime minister Modi  desire to development for all citizens of India specially sc/st OBC class. There are many programmes /schemes central government implement for the development of Indian people.These programmes are as below. Ayushman Bharat yojana also known the pradhan mantri arogya yojana schemes.It was launched on 25sep 2018 .It provides free coverage of UP to Rs 5 lakh per family per years at any government or even empanelled private hospital all over India for secondary and tertiary medical facilities. Treatment worth over Rs 13,400 crore has been provide to 1 crore  beneficiaries in the last 20 months . It also provides free treatment and testing for c...

Characteristics of services: -

The characteristics of the services differentiate the services from the tangible goods . 1. Intangibility-Services are intangible and therefore cannot be touched, handled, smelt or tested  (physical senses) .This is because service itself is an activity . A services however, can be experienced . A service also gives a certain amount of satisfaction to the consumer. On account of the intangibility, there is no ownership created in case of services. A service can only be generated and used and can never be owned. 2. Heterogeneity/ Variability- Given the very nature of services, each service is offering is unique and can not be exactly repeated even by the same service provider while product can be mass produced and be homogenous the same is not true of services. e.g. All buyers of a particular  at Mc Donalds are almost identical . However, the same  is not true of the  of the service rendered by the same counter staff consecutively to two customers.  3. ...

Role of Service Management.

Definition of Service Management There are several parts of economy.These parts are business,trade,production,service,import,export and so on.Among all service is also an important part of economy that generates employment and satisfied billion of people so service marketing is very important in 21st century.           Any activity or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything .       In other words we can say that a service is an act, deed ,performance or rendering offer to one person to another. The American Marketing Association defines service in 1960   "Activities,benefits and satisfaction which are offered for sale or are provided in connection with the sale of goods.'' Example -Srevices are action such as provide education ,haircuts,medical check-up,car repair and any other maintenance work etc.  Service constitute a very significan...

Concept of Business

Business is a universal activity.It presents at every corner of the world.There are a number of Concept of Business.According to my concept any activities that is performed to earn money at present or in future this activity is called Business. Nature of Business 1.It is an economic activity. 2.It is a formal activity. 3.It is a legal activity. 4.It is purposeful activity. 5.It is a positive activity. 6.It is a universal activity. 7.It is a continuous activity 8.It is a social activity. 9.It follows the rules regulation of govenrment. 10.It is a dynamic activity.