Classification of service the marketing:-

Service span a large number of areas in the present context .Everyday a new service is being  introduced.

       though it is very difficult to classify  all the services. The following classification have been accepted.

.On the basis of end users:- 

1. Consumer Service -These are directly provided to end users like hair,dressing, laundry package holiday,counselling etc.

2.Business to business services -These are provided to business like consultancy, marketing research, advertising etc.

On the basis of tangibility:-

1. Tangible services - These are services which are connected to the period to which the products are purchased from the seller like television, laptop, cars, watches etc.

2.  Intangible services -These are the services which do not provide customers with any tangible products. Examples-consultancy services at a spa and massage centers.

On the basis of specialization:-

1 Professional services- These are services which can be provided only by sufficiently qualified and experienced persons. some of such services providers also have recognition by the required authorities. Examples-audit, legal services, health care.

2. Nonprofessional services- These are services which can be provided even by persons not possessing any educational or professional qualifications. Examples -domestic servants, gardening, painting etc.

On the basis of profit orientation:-

1 Commercial services- These are the services offered on business lines with an intention of earning profit. Examples-private banking, beauty parlors etc.

2.Social services- These are the services offered on philanthropic lines without any intention of earing profit. These are provided with the intention of serving the society and are therefore also called social services. Example- services rendered by orphanages charitable trusts etc.

On the basis of labor intensiveness:-

1. People based services- These are services which  involve human labour of services are actually provided by these human beings. Example- repairs of auto mobiles , catering , event management , security services etc.

2. Equipment based services- These are services where certain equipment play a dominant role. The role played by labourers is either minimal or totally absent. Example- vending machine, ATM, self-activating machine.