characteristics of marketing mix :

Marketing mix is the term that is used to describe the combination of the four inputs that constitute the core of a company’s marketing system, the product, the price, the place and the promotion.

Nature /Feature /characteristics of marketing mix :

1. Combination of variables 

2. Dynamic concept 

3. All variables equally important 

4.  Applies to business as well as non-businesses 

5. Fulfilling objectives

6. Co-related 

7. Customer oriented concept 

8. Proper integration of marketing mix variables requires special abilities 

9. It is the crux of marketing process

10. Helps to achieve organisational goals 

11. Concentrates on customer.