definition of advertising

Today business world is full of competition because many companies present in the every sector of the economy.There are a number of functions every marketing manager performs to sell product or services in the era of competitive age. Advertising is one of central function that is used by all top manager of multinational and large scale company.

Advertising is the part of communication that spreads unique feature of product or services in the market to increase selling and earn optimum profit.

The term advertising is derived from the Latin word, 'advertere' which means to turn attention towards a specific thing. It is one of the key aspect of of marketing efforts taken by firms who wish to publicize their brand and product.

In other words we can say that advertising is a process of communication between the seller and prospective buyer.

Advertising is a process communication benefit both the marketer and the consumer.

According to American Marketing Association,  ''Advertising is any paid form of non personal presentation and promotion of ideas,goods and services by an identified sponsor''.

According to Philip Kotler,   ''Advertising is a non personal form of communication conducted through paid media under clear sponsorship.

Some related MCQ for practice.These are as below;

1. Any paid form of non personal presentation and promotion of ideas,goods,or services by an identification sponsor is called..............

A. Sales promotion

B. Advertising

C. Directing marketing

D. Personal selling

2. Advertising influences the mind of the consumers by creating  desire  and  taste for ...........

A. Old products

B. Same products

C. New products

D. Different products

ANSWER

1.B  2C