Sales Management:-

INTRODUCTION OF SALES MANAGEMENT:-

It means management of all the marketing activities including advertising,sales promotion marketing research, physical distribution, pricing, and product sale.

Objective of sales management:-

1.  Achieving sales volume-  Sales volume should be achieved by more sales.

2.  Contribution to profit-  To sale the product at optimum price.

3.  Continuous growth

Personal selling

Personal selling is a selling interaction technique involved  between buyer to seller with direct communication.

PERSONAL SELLING PROCESS

1  Locating prospective customers

2  Determining customer needs and wants that are not being satisfied

3  Recommending a way to satisfy

4  Change to capability of the firm and its product for providing satisfaction

5  Closing the sales and taking order

6  Following up and serving the account